Privacy Policy

1. Information We Collect

We collect information you provide directly:

• Account information (name, email address)
• Payment information (processed securely by Stripe)
• License activation data (machine identifiers)
• Support communications
• Website usage and attribution data, including page views, referrers, campaign parameters, checkout funnel events, approximate region, and browser or device information
• Advertising measurement identifiers, such as Google click identifiers, when they are present in campaign links

2. How We Use Your Information

• Process purchases and deliver products
• Manage license activations
• Provide customer support
• Send product updates and announcements (with consent)
• Improve our products and services
• Measure site performance, campaign attribution, and checkout funnel health
• Measure advertising performance and reduce irrelevant campaign messages

3. Data Security

We use security measures to protect your data. Stripe handles payment processing, and we never store your full credit card information. We encrypt your data in transit and at rest.

4. Third-Party Services

We use trusted third-party services:

• Stripe - Payment processing
• Supabase - Account management and data storage, including first-party funnel events
• Vercel - Website hosting and analytics
• Google Ads / Google Tag - Advertising measurement and conversion reporting
• Resend - Email delivery and marketing suppression handling

5. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Export your data
• Opt out of marketing communications

6. Cookies

We use essential cookies for authentication, checkout, cart, and account functionality. We also use browser storage for first-party visit attribution and analytics, and advertising measurement services may use cookies or similar technologies for campaign measurement and conversion reporting. We do not sell personal data.

7. Advertising and Retargeting

We may use Google Ads measurement and remarketing audiences to understand campaign performance, exclude purchasers from sales ads where possible, and show more relevant product education. You can control ad personalization through your browser and Google account settings.

8. Contact

For privacy-related questions, contact us at support@formalabsaudio.com